Pricing
Priced against
the value it recovers.
No percentage of revenue. No hidden fees. No 12-month contracts. The implementation cost is recovered, on average, within the first 72 hours of activation.
Protocol
£595
one-time implementation
For clinics that want to test the model on one list before committing to ongoing activation.
- ◆Up to 200 contacts audited and segmented
- ◆One 9-Word Protocol broadcast campaign
- ◆Sector-matched messaging for your industry
- ◆AI Response Matrix access for 30 days
- ◆Encrypted local processing, GDPR aligned
- ◆Campaign performance summary report
Most Selected
Activation
£199
per month, after implementation
Ongoing database activation for practices that want a consistent pipeline from contacts they already own.
- ◆Up to 1,000 contacts activated per month
- ◆Unlimited broadcast campaigns
- ◆Dynamic Sector Selector: switch industries instantly
- ◆Full AI Operator Response Matrix
- ◆Weekly performance and recovery reporting
- ◆Dedicated account support
- ◆GDPR compliance documentation included
Requires £595 implementation. Cancel anytime.
Enterprise
Custom
multi-seat or agency use
For agencies, multi-location clinic groups, or businesses with high-volume lists and white-label requirements.
- ◆Unlimited contacts across multiple brands
- ◆White-label interface available
- ◆Custom sector vocabulary and scripting
- ◆Priority API allocation and support
- ◆Dedicated success manager
- ◆Quarterly strategy and optimisation sessions
- ◆Custom compliance and DPA documentation
The Commercial Anchor
A conservative 10% reactivation rate on 200 contacts returns £7,000.
The £595 implementation is not a cost. It is the unlock mechanism for revenue your clinic already paid to acquire and never collected.
Pricing Questions
What you need to know before you invest.
What is the total cost of L'azar List for my practice?
There are two components: a one-time £595 implementation fee to set up, configure, and run your first campaign, and a £199 per month Activation subscription for ongoing campaigns. The Enterprise plan for agencies and multi-location groups is custom priced. All prices are in GBP and exclusive of VAT where applicable.
What return on investment can my aesthetics clinic realistically expect?
A clinic with 200 unbooked inquiries, applying a conservative 10% reactivation rate at a £350 average treatment value, recovers £7,000 in gross revenue. Against a £595 implementation cost, that represents an ROI of over 1,070% on the first campaign alone. Most clients recover the full implementation cost within the first 72 hours of their broadcast going live.
Is there a minimum contract period or cancellation fee?
No. The monthly Activation plan runs month-to-month after implementation. You can pause or cancel at any time after your first month. There are no long-term contracts, no minimum term commitments, and no exit fees.
Does the price include the SMS messaging costs and API fees?
Yes. The implementation fee and monthly subscription cover all messaging costs, API usage, and platform access. There are no additional per-message fees, usage caps, or hidden charges. What you see is what you pay.
Can I upgrade from Protocol to Activation mid-campaign?
Yes. If you run the one-time Protocol campaign and want to continue with ongoing monthly activation, you can upgrade at any time. The implementation fee counts as your onboarding and is not charged again.
Not sure which tier is right for your practice?
Book a Free Audit